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A bank that collects one customer award after another. It has been operating on the Czech market for 8 years and despite offering customers all the benefits and comfort of large established banks, its services remain simple, understandable and transparent.
Equabank came to us with a brief for an overarching communications campaign for the Czech market. They wanted to convey that even though they have an English name and a global approach to banking, they honour traditional local values and tailor their products to Czech customers. Proboston come up with an idea built on local fairy tale tradition; we related the productsto the stories of notorious heroes. We introduced the concept in 2016 and fairy tales have been Equa bank's main communication line eversince.
The bank has seen a 22% increase in customers in 2018. It regularly appears at the top of the popularity charts with its customers, whether with its minute loan or no-fee current account.
