Creating a
summer
bestseller
Pinko
Brand DNA and packaging for a premium ice cream
We built a new ice cream brand from the ground up, defining everything from the product's core idea and visual identity to its packaging and go-to-market strategy. The result was a launch that immediately resonated with people who experienced it.
The project started with nothing more than a dream. Our client, an expert with 30 years of industry experience, decided to fulfill a long-held dream: creating the "perfect" ice cream. Our role was to help turn that vision into a tangible brand - shaping what it stands for, how it looks, sounds, and feels, and how it succeeds in the market.
Starting with the brand DNA, we defined the core pillars, created the name, and designed a distinctive packaging that stood out in retail freezers. By focusing on clean composition and uncompromising quality, the brand let the product speak for itself. From the first taste, the response was immediate and people kept coming back for more.
Deployed Worldwide
Designed in Prague
Contact
Or just contact us on hello@proboston.net.