A fairytale that delivered 22% growth

The challenge was to communicate complex banking in a way that feels local and human without losing professional credibility. Instead of repeating familiar banking clichés, we chose a radically different approach.

Our concept drew inspiration from Czech fairy tale tradition. In the local context, fairy tales function as a shared cultural language: simple stories used to explain complex values. We applied the same principle to banking, reframing abstract products through clear narratives and familiar archetypes that made them easier to grasp and easier to trust. The result was not just a distinctive creative idea, but measurable business impact.