A new soda that beat sales targets by 35%
SPARKY
Strategic brand launch for a new market hit
A new drink Sparky entered the market fast and loud, beating the client's already ambitious sales targets by 35%. Sparky was created for kids who have outgrown traditional children's drinks but don't yet identify with teenage brands. The challenge was to build a product that feels energetic and fun, yet healthier than most alternatives on the shelf.
We defined clear brand pillars that guided everything from tone of voice to visual expression. Each product variant was designed around a distinct mood, giving the brand flexibility and relevance across different moments without losing coherence or credibility.
The campaign combined broad reach with real-world presence. It launched across TV, digital, and in-store channels, and became highly visible at children’s events throughout the summer, where the brand moved into lived experiences. Sparky proved that a clearly positioned product can break through a crowded category, delivering both emotional connection and measurable commercial results.
Deployed Worldwide
Designed in Prague
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