
Powering a new devices rollout across Europe
Deutsche Telekom
Defining T‑Mobile's digital experience in 11 countries
For one of the world's most significant mobile operators, we created high-end digital assets that turned a T-Mobile device launch into an immersive online experience. Following the success of our previous collaboration on the T-Phone 2, the telecom giant bypassed global agency networks to entrust us once again with spearheading the pan-European digital presence for its latest hardware series.
Our role was to deliver a comprehensive digital toolkit that matched the aesthetics and impact of the world’s biggest hardware giants. We created an immersive, interactive ecosystem driven by high-end animations and digital storytelling that showcased the device’s AI capabilities as a seamless part of the user journey. By blending technical precision with a futuristic aesthetic, we moved beyond traditional retail and created a digital destination that positioned a private-label device as a top-tier tech statement.
The result was a unified creative engine that provided every national operating company with the tools to compete at the highest level. From the hero microsite to a vast array of localized digital assets, we ensured that the T-Phone 3 launch resonated as a world-class event across multiple markets. This project remains a definitive example of how specialized expertise can outshine global networks by delivering a digital standard that translates across borders and elevates a brand to the very top of the industry.




Deployed Worldwide
Designed in Prague
Contact
Or just contact us on hello@proboston.net.