After 20 years, after a series of acquisitions and expansion of its services, the consulting company Adastra decided to innovate its logo and visual identity. The main idea behind the new logo is the growth with which Adastra wants to help its customers. Literally “Shoot for the stars".
The purpose of the redesign was to rejuvenate the company's logo and to set clear rules for all materials used in the corporate identity. The client expects from the new concept a clearly recognizable face of the brand and a significant simplification and unification of the entire portfolio of materials used.
As part of the concept, we prepared a new logo manual and redesigned all corporate materials for both external and internal use. We set rules for selecting appropriate photographs used in communication and prepared a large database of carefully pre-selected images. Following the new CI brand, a website was created for Adastra's Czech headquarters ands ubsequently for its other entities abroad.