The  challenge was to find a way to create a visually strong yet brand-accurate  output that would surpass the original designs within a limited brief and  tight timeline. The challenge was also to incorporate the inflatable letters  into an environment where they would work in both print and digital, while  still appearing visually clean and premium.

We  designed the message of the campaign "We distribute joy" and  created a design that respects the brand rules, but brings a distinctive  expression. We edited the headline texts, prepared the key visual, and took  over the art direction of the photo shoot during the filming of the TV spot.  We created our own 3D assets, which we used across animations, web, digital  and print formats, and social networks. This resulted in a consistent and  distinctive campaign with a unified ecosystem of messages and visual assets  prepared for all phases and platforms.art