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KváseCZECH produces sourdough starter packs that make it possible for everyone to bake first-class pastries at home. Still, people are afraid of sourdough, so our task was to show how easy it is. It wa salso important to reach out to the so-called foodies and present the resulting pastries in mouth watering shots.

We have prepared a concept of short videoscalled "Bake up with KváseCzech", in which the owner of the company is acted with his daughter. We produced those videos completely by ourselves. From the initial concept, through the scripts to the realization. Authenticity was important to us when filming the actual baking process and perfect styling was important when stylingthe final baked goods.

The result area three videos in which we learn about all the secrets of sourdough. Directly from the owner of KváseCZECH, Lubomir Kobeda, and his daughter Emma. The nice format of the series “Bake up with KváseCZECH" shows how easy sourdough can be and answers the most common questions of customers. The campaign also includes several short slow motion videos showing the resulting products.