Traditional Czech ice cream producer Pinko has been on the market since 1991. Their ice creams can be found on the shelves of large chains across the country, but even so, not many people know the brand.
Despite a long tradition and very high-quality production, the Pinko brand has long failed to get into the minds of end customers. Big companies know them and produce ice creams here under their own brand. However, Pinko wanted to come up with its own identity and become a popular traditional Czech brand with a rich history and quality products.
After a series of workshops and market research, we decided to leave Pinko to the B2B market only and create a completely new brand that would be proud of its origins, the quality of its ingredients, and th ecomposition of its products. This is how the “Benešov ice cream factory” was born. Together we developed new flavors and created a visual and conceptual identity for the brand. The ice cream has been selling since 2022.