Stores are still one of the main places where the T-Mobile brand meets its customers. The very wide range of services and products creates high demands for one-stop communication. In addition, the brand is a technology leader and the presentation in the stores should make this clear at a glance.
Stores spread across the country must maintain a single line of communication. Presentations must be up-to-date and change based on lightning responses and tailored to the very different layouts of each space. That's why digital screens have become one of the main information carriers in stores. These are arranged in different shapes and compositions in stores, can be changed remotely and offer an interactive space for animations, product or service presentations and campaign storytelling. All of these digital surfaces are handled by us at Proboston.
We regularly tailor TV campaigns to stores and find new ways to tell customers what' simportant when they stop by T-Mobile. Beyond large-scale mass campaigns, we develop creative communication concepts per store. For example, the Magenta 1 platform campaign, the small business offer for unlimited data, the Twist concept for prepaid cards and heaps more.