Who says only kids drink juice? Jupí are fruit syrups that even mom or dad won't hesitate to reach for. It's a traditional Czech brand that builds on local flavours and the customer will find real fruit in it.
For several years, Jupí has failed to show the essence of the brand in advertising campaigns that are funny, traditional and family friendly. Then client asked Proboston. Concept and TV campaign goes back to those roots. In a series of short spots, we celebrate the small joys that happenin every family, and to which Jupi's sweet syrups simply belong.
A second series of TV spots will appear on TV during 2022. The set concept "A bottle full of smiles" is part of the packaging of the flagship syrups and is gradually becoming the claim of the entire brand. In the future, the plan is to roll out the concept across all communication platforms.