Is it possible to use mobile services to their full potential and still retain absolute freedom? Kaktus is a virtual mobile operator that offers exactly that. At the same time, the brand brings a buzz to the everyday grey of smiling poster people and communicates with its own distinctive humour. He's not afraid to be on the edge.
We've been working for the brand for 8 years and the brief for Kaktus Hunt was clear: "We don't have much money, but the brand's birthday is coming up and we want to make a big splash on Instagram. We came up with a concept that involvedallof our influencers. On one day, we prepared a rather unconventional battle around Prague in which they had to complete simple tasks, build a map and arrive on time for the birthday party. We broadcasted everything on their profiles and onthe Kaktus corporate account. How did it turn out?
1000 000 views in 8 hours