Mobile operator T-Mobile has been educating customers in new technologies for a long time. In 2019, it has decided to open a unique space in Prague's OC Pankrác called the Magenta Experience Centre, which welcomes all those who want to play, discover or educate themselves. In addition, T-Mobile specialists will also be on hand to advise you on services, set up your device or show you new features - perhaps over a cup of good coffee.
The MEC Advanced Technology Centre needed to find its own face. At first glance it is clear that it belongs to the T-Mobile brand, but at the same time it needed to create its own language and unique image. The biggest challenge was to capture the friendliness of the whole space. While it covers seemingly cool and complicated new technologies, it also opens and makes them accessible to people through various events and happenings.
We have been working together on the creation of the MEC from the very beginning. We created the 3D animation of the logo and its application on the individual carriers in the centre. We also worked on the branding of the individual zones andthe content of the interactive screens in the space. We are now working on the centre's mascot, which will have its own web show. Let yourself be surprised.