With the campaign for the new Jupí Immunity syrup, we are continuing the concept of "What goes around comes around" from 2021. We are showing new situations from an already well-known family. A daughter gives her parents “taste of their own medicine” at unexpected moments.
The client is launching a brand new range of Jupí Immunity syrups that support immunity and protect the whole family with their composition of echinacea, folic acid, niacin and zinc. This benefit, which is quite unusual for syrups, was our task when preparing the new TV spot script.
We were inspired by the every day life of a family and recreated comical situations and catch phrases from the coexistence of parents and their kids. This time with a focus on the theme of strengthening immunity. We created a main 20s TV spot and an additional 10s shortened cut for a sponsor message. The TV campaign is running in the Czech Republic and Slovakia and was directed by Creative Embassy under the direction of Jan Švejkar.